Hydratis, a pioneer of hydrating tablets in France, is launching its first national campaign with the agency Buzzman. An honest, funny, and unfiltered message to remind people of a simple truth: 78% of French people don't hydrate enough ( IFOP study for Hydratis, April 2025) . No miracle promises, no bullshit. Just a concrete solution for better daily hydration: tablets based on electrolytes and trace elements, already adopted by more than 2 million people.
Adrien, Claire, Éric and Inès — We all know them.
They embody the faces of this campaign, and above all, situations that we have all already experienced:
- Adrien lacks concentration.
- Claire is suffering from fatigue.
- Eric's performances plummeted.
- Inès lacks energy.
Their common point? Lack of hydration... or not!
Everyone knows that you should drink water. But in reality, only 22% of French people follow the official recommendations (IFOP study for Hydratis, April 2025) .
And yet, proper hydration plays a key role in energy, concentration, mood, recovery... in short, in the quality of our days.
With this campaign, Hydratis wants to put hydration back at the center of habits.
The goal? To raise awareness, educate, and simplify, with a good dose of humor and common sense. Because drinking more is a learned behavior. And it often starts with a little nudge.
THE BENEFITS OF HYDRATIS
91% of users feel the effectiveness of Hydratis (Self-assessment by Parashop, 46 participants, October 2023)
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Improves and accelerates hydration.
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Promotes muscle recovery
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Boosts energy and concentration.
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Supports daily metabolism.
Better hydration won't make you a genius, an Olympic athlete, or a nicer person... but it will help you feel better, more alert, and more in shape.
Our tablets contain electrolytes and trace elements that optimize the body's absorption of water.
The result: more energy, better concentration, less fatigue, and real support in everyday life—whether you're playing sports, working, or traveling.
Discover our range
NEW! Earn 150 loyalty points
To coincide with this campaign, you can find our advertisements on TV . Several billboards will also be visible in different cities, in various locations. We have therefore decided to add a new mission to our loyalty program . Ready, set, go! Let the billboard hunt begin!



